The King Of Ancient Greek Kingdom Of Macedon Alexander The...

From the king of Ancient Greek kingdom of Macedon Alexander the Great, Through every generation of the human race there has been a constant war, a war with fear. Those who have the courage to conquer it are made free and those who are conquered by it are made to suffer until they have the courage to defeat it, or death takes them. Alexander the Great was born in Pella on July 20, 356 B.C. His parents were king Philip II of Macedon and Queen Olympia, daughter of King Neoptolemus. He was raised in Pella s royal court and spent much of his childhood learning to be a leader. Most of the time his father was busy engaged in military campaigns and he hardly ever saw him. His mother served a powerful role for him and had encouraged him to believe that he was a descendant of heroes. He was tutored by legendary Greek philosopher Aristotle in 343 B.C. which was hired by his father the king Philip II in the Temple of the Nymphs at Meiza. Aristotle taught him philosophy, drama, politics, poetry and science over the course of three years. During the process of learning he developed his dream of becoming a warrior. After one year completed his education at Meiza in 340 B.C he became a soldier. When he reached the age of 16 his father was absence to led an army into Thrace and left him in charge of ruling Macedonia. After his father assassination in 336 B.C. he took the throne and gained support from the army. He was 19 years old when his father die and he inherited a strongShow MoreRelatedAlexander The Second Of Macedon Essay1530 Words   |  7 PagesAlexander the Third of Macedon, commonly referred to as Alexander the Great, was king of the Ancient Macedon a Greek kingdom upon his father s death in 336 BCE. Alexander was born the son of King Philip of Macedon in the Greek city of Pella in 356 BCE. He succeeded his father and took reins of Macedon at age twenty. Alexander spent a large majority of his ruling years on an military campaign through Asia and northeast Africa. By 326 BCE at the age of thirty he lead one of the largest empires ofRead MoreAlexander the Great is known as one of the most significant and most influential historical figures1000 Words   |  4 Pag esAlexander the Great is known as one of the most significant and most influential historical figures of all time. Alexander the Great accomplished more than any other known military figure in ancient history, by conquering the entire Persian Empire and extending his own empire into India, he was without a doubt the most successful military figure in ancient history. There has never been a military leader that has accomplished so much, in only approximately 32 years. Alexander II of Macedon wasRead MoreAlexander The Great : Why Is Alexander Considered Great?1669 Words   |  7 PagesALEXANDER THE GREAT Why is alexander considered great? Alexander III of Macedon or commonly known as Alexander the Great was the conqueror and king of the Persian Empire which is the Ancient Greek kingdom of Macedon. He was born on the 20/21st July 356 BC in Pella, the ancient capital of Macedonia. While in reign from 336 to 323 B.C, he united the Greek city-states and led the Corinthian League. He also became the king of Persia, Babylon and Asia as well as created Macedonian colonies in the regionRead MoreAlexander Was A Great King978 Words   |  4 PagesAlexander was a great king. Not only was he known as Alexander the Great, but he was also known as a classical leader,and many other things. Since he was young he was taught by a very intelligent philosopher, Aristotle. He learned so many things that later in life helped him to become a strong leader. Alexander will always be remembered for the great leader he was. Alexander was born on July 20 or 21, 356 BC, In Pella, Macedon. He was the son of Philip II of Macedon and Olympias of Epirus.Read MoreAlexander The Great Of Alexander IIi Of Macedon1119 Words   |  5 PagesAlexander The Great Alexander III of Macedon Riding Bucephalus Into Battle Alexander III of Macedon or Alexander The Great was born on 20/21 July 356 BC in Pella, Macedon. He was the son of the king of Macedon. Alexander was many things, he was a prince, a king, a general, and much more. Alexander’s father was the King of Macedon, Philip II and his mother was his father’s fourth wife, Olympias, she was the daughter of Neoptolemus I, the king of Epirus. When Alexander was very young he was raisedRead MoreWhat Made Alexander of Macedon Known as Alexander the Great?1114 Words   |  5 PagesWhy Alexander of Macedon is called â€Å"Alexander the great† and most successfully man in conquering the world known kingdoms? The answer is easy forward. Even though today after twenty-three centuries no man has accomplished like Alexander did. Alexander the Great, the king of Macedonia is one of the greatest military Intelligence of all times. Alexander was born in 356 BC in Pella, the ancient capital of Macedonia. He was son of Philip, King of Macedonia, and Olympias, the princess of neighboring EpirusRead MoreEssay on Alexander The Great1620 Words   |  7 Pages Few historical figures stand out in the same degree as that of Alexander the Great. He was a warrior by 16, a commander at age 18, and was crowned King of Macedon by the time he was 20 years old. He did things in his lifetime that others could only dream about. Alexander single-handedly changed the nature of the ancient world in just over a decade. There were many attributes that made Alexander â€Å"Great.† He was a brilliant strategist and an inspired leader; he led by example and was a conquerorRead MoreAlexander the Great Essay1358 Words   |  6 Pageshonorable way in the Greek society in the fourth century B.C? This statue is of a man named Alexander III of Macedon or more commonly known as, Alexander the Great. His father, King Phillip II, took the throne of Macedonia in 359 B.C.E and was able to turn Macedonia into the strongest military power in the entire Greek world. Macedonia was a state in the north eastern region of Greece. Alexander III of Macedon was bor n in 356 B.C.E in Pella; the ancient capital of Macedonia, Alexander grew up in the shadowRead MoreSources Of Information About Alexander The Great1599 Words   |  7 PagesAlexander the great 1. Evaluate the ancient writers as sources of information about alexander the great Alexander the Great was born in the Pella region of Macedonia on July 20, 356 B.C., to parents King Philip of Macedon and Queen Olympia. Alexander the great served as the king of Macedonia from 336 to 323 BC. During his time leadership he united Greece reestablished the Corinthian league and conquered the Persian Empire, alexander was known as a conqueror during his time at the helm. He also becameRead MoreGreek Vs. Hellenistic Civilization1067 Words   |  5 Pages In western ancient world, there were kings who tried to bring the world come together ideologically, culturally and politically. This caused lots of cultural exchange between people and help them understand and respect each other’s ways of life. On the other hand, politically, it created a lot of major wars. It took a large amount of resources and decades to end these wars. As a result of these wars, most kingdoms suffered from both economical and political problems. Therefore, it is fair to say

Creatine Essay Example For Students

Creatine Essay If, about 5 years ago,you were to tell an athlete there was a supplement (which was not an anabolicsteroid or other bodybuilding drug) that would help bodybuilders and athletespack on as much as 10 rock-hard pounds of muscular bodyweight (which could leadto better performance for athletes) in less then 2 weeks; increase their benchpress by 25 lbs. (which also would help in enhancing performance) in a mere 10days; get a pump like you were loaded on Dianabol(Phillips 48) (apump that last for hours and hours which helps in muscle development); and, allthe while, help you run faster, jump higher, recover from exercise more quickly,they would probably tell you to get lost. Well all these facts and more have nowbeen proven to be effective on athletes. Creatine is the safest, mosteffective supplement out on the market today, says Ron Terjung, aphysiology professor at the University of Missouri. Millions of men are buyingthe dietary supplement, hoping it is the magic pill that can transform them fromscrawny to brawny. Creatine has made a strong impact on the athletic worldgiving many an edge on the competition and enhancing athletic performance. Thediscovery of Creatine leads back to 1832. A French scientist named Chevreul,identified a naturally occurring organic compound in meat and then was laterfound to be manufactured by the liver, kidneys and pancreas using three aminoacids. The scientist named the compound Creatine after the greek word forflesh(Phillips 8). Creatine is a compound that is naturally made in our bodiesto supply energy to our muscles. It is an energy rich metabolite that is foundmainly in muscle tissue. It is responsible for supplying the muscle with energyduring exercise. Chemically, it is called Methylguanido-acid. Creatine is formedfrom the three amino acids, argentine, methionine, and glycogen that undergo achemical process to form Creatine. Creatine is manufactured in the liver and maybe produced in the pancreas and kidneys. It is transported th rough the blood andtaken up by muscle cell, where it is converted into Creatine phosphate; alsocalled phosphocreatine. This reaction involves the enzyme Creatine kinase thathelps bond Creatine to a high-energy phosphate group. Once Creatine is bound toa phosphate group, it is permanently stored in a cell as phosphocreatine untilit is used to produce chemical energy called Adenosine Triphosphate (ATP). ATPthen loses a phosphate group and becomes Adenosine Diphosphate (ADP). Creatine,when present in the muscle in sufficient amounts donates a phosphate group toADP and it rapidly retransform to ATP, which is immediately available to themuscle to be used for a fuel for exercise. During brief explosive-typeexercises, the energy supplied to rephosphorylate adenosine diphosphate (ADP) toadenosine triphosphate (ATP) is determined largely by the amount ofphosphocreatine stored in the muscle. As phosphocreatine stores become depleted,performance is likely to rapidly deteriorate, due to the ina bility toresynthesize ATP at the rate required. Since the availability ofphosphocreatine stores in the muscle may significantly influence the amount ofenergy generated during brief periods of high intensity exercise, it has beenhypothesized that increasing muscle creatine through creatine supplementationmay increase the availability of phosphocreatine and allow for an acceleratedrate of resynthesis of ATP during and following high intensity, short durationexercises(Kreider 1). ATP is the primary source of fuel for muscularexercise. It is used before sugars (carbohydrates) and before fats. When musclesare used to lift weight, run or perform any type of work the ATP is broken downto ADP (adenosine diphosphate) and energy is released. The amount of ATP storedin the muscles will only fuel a maximum effort such as lifting a weight for 10to 15 seconds. After that, the muscle must rely on Creatine Phosphate to restockits supply of ATP. Increasing the muscles supply of Creatine phosphate he lpsincrease the rate in which the body can supply ATP. This increases the musclecapacity to do work and improves the energy level of the muscles. Typically, theaverage person metabolizes about two grams of Creatine per day, and the bodynormally synthesizes that same amount; thus, you generally maintain a Creatinebalance (Bamberger 59), but it is not uncommon for an athlete to have whatis called Creatine deficiency.(Phillips 15) which is not being able tocreate enough Creatine on your own. In these cases through a more balanced dietor by supplementing Creatine in their diet they regain the balance. This leadsto a point that proves in one way how Creatine has an advantage on enhancingathletes performance. Creatine is naturally found in foods. For example, theaverage helping of beef or fish contains about 1 gram of naturally occurringCreatine. Unfortunately, Creatine is very sensitive to heat and cookingvirtually destroys the effectiveness of Creatine. The amount of Creatine neededdepe nds on the athletes body weight and on the number of days Creatine has beensupplemented. Creatine should be loaded in relatively high amounts for the firstsix days of supplementation and then may be taken in daily dosage whilemaintaining positive performance. Creatine can bind water to the muscle givingan athlete a more muscular appearance. Competitive bodybuilders usually dropCreatine supplementation two weeks prior to a show to insure maximum definitionand vascularity. Creatine has not yet been definitely linked to any adversehealth effects, and thus has very few side effects. One side effect usuallycaused by over-dosage which some have complained about is stomach cramps. Reporting for forced girl in baidabo region EssayInnumerable ordinary weekend athletes use it. Its everywhere (Bamberger62). When I was a sophomore in high school, I was first introduced to thismiracle drug called creatine. Many of the guys on the football teamwere taking this, and soon did I. I did not really know what this white powderysubstance was, but all I know is that it seemed to jump my weight up 10 poundswithin about three weeks. My weightlifting maxs seemed to be increasing and Iwas full of energy. Some of us would load just before a footballgame to give us that extra boost of energy. To us, it seemed like legal steroidswith no side effects. Creatine seemed to improve performance for short-durationactivities like our 40 times, bursting off the snap of the ball, and ourweightlifting maxs. What I found was in order to make creatine effective, youmust work out at least three times a week consistently. Most people do notnotice any difference until about three weeks into the cycle. A recent studyfollowed 19 men who lifted weights regularly over 12 weeks. Those takingcreatine registered an average 6.3 percent gain in fat-free body mass, comparedwith a 3.1 percent gain in those not taking the supplement(Timberline 1). In1981, an article published in the New England Journal of Medicine by Dr. l. Silila. Reported that supplementation with Creatine in a group of patientssuffering from a condition called Gyrate Atrophy (a genetic ailment of the eyescaused by a metabolic inability to efficiently metabolize ornithine andsynthesize Creatine). Improved the test subjects strength, increased theirbodyweight by ten percent, and partially reversed the Type II muscle fiberatrophy associated with this disease(Silila 867). One athlete in this group oftest subjects improved his best time in the 100-meter sprint by two seconds. In1993, a study peer reviewed and published in Scandinavian Journal of Medicine,Science and sports (Balsom 143) demonstrated that Creatine supplementation couldsignificantly increase body mass (in only one week) and that it was responsiblefor improved performance in high-intensity intermittent exercise. Over the past4 years, at least 20 separate university studies have demonstrated that Creatinemonohydrate supplementation increases athletic performance; strength;recu peration; speed in the 100-, 200-, and 400-meter sprints. A lot of factual,scientifically proven data shows Creatine monohydrate works. It produces fastand significant results even in the most rigorous trials(Casey 31). The goal ofthe bodybuilder and most athletes is to use progressive resistance exercise toforce the muscles to adapt and grow in size and strength. This increasedworkload or progressive resistance can be achieved in several ways: byincreasing the force of contraction through increased resistance such as whenlifting a heavier weight, by increasing the duration of time that the muscle isunder tension or contracted, and by increasing the frequency of exercise. Creatine helps in all three ways: it helps build lean body mass which allowsstill greater force to be used; provides energy so the duration of exercise orwork can be lengthened; and speeds recovery, so exercise frequency can beincreased. I have also personally benefited from the use of Creatine. I havebenefited from all of the above, but have also gained more personal respect andconfidence for myself from the results I have accomplished with the use ofCreatine. BibliographyBalsom, P. Creatine Supplementation and Dynamic High-IntensityIntermittent Exercise. Scandinavian Journal of Medicine, Science andsports 3 (1993): 143-149. Bamberger, Michael. The Magic Potion.Sports Illustrated 4 (1998): 58-61. Casey, A. Creatine SupplementationFavorably Affects Performance and Muscle Metabolism During Maximal IntensityExercise in Human. American Journal of Physiology 271 (1996): 31-37. Creatine. Available online. Address. http://www.vitamin-planet.com/nutrition/creatine.htmCreatine Monohydrate Frequently Asked Questions. Available online. Address. http://www.rnlist.utl.pt/~rmlbgs/atpfaq.tex Phillips, Bill. Sports SupplementsReview. Golden, Colorado: Mile High Publishing, 1996 Kreider, B. Richard. CreatineSupplementation. (Internet) http://www.afpafitness.com/Creatine3.htmlSilila, I. Supplementary Creatine as a Treatment for Gyrate Atrophy of theChoroid and Retina. New England journal of Medicine 304 (1981):867-870.(Internet) Timberline, David. Muscles for Sale: Is Creatine Rightfor You? (Internet) http://www.accenthealth.com/mh/intheknow/1999/creatine.htmlWhat is the Deal with Creatine? Available online. Address. http://www.powersupplement.com/creatine.htmHealth Care

Silent City free essay sample

Evaluate a significant experience you have faced and its impact on you: Ramsay Hall, in London, England, was flanked by hospitals. I became used to the screeching sirens. On Thursday, July 7, 2005, I didn’t find it unusual to hear so many. It wasn’t until that night when the city was silent and no sound drifted into my room that something felt wrong. Just two weeks earlier I had flown thousands of miles with half of the Teen Ink London Summer Writing Program. Eight hours later we met the rest of the girls at Heathrow Airport. Together we were 29 young women taking part in a two-week writing program housed at University College London. We called Ramsay Hall home. We spent our mornings in creative-writing classes and our afternoons finding inspiration in the city. At night we tiptoed to each other’s rooms to watch London nightlife from our windows. We became fast friends: the girls, London, and me. We will write a custom essay sample on Silent City or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page City life was different from the rural Georgian life I was accustomed to, and at first my small-town senses were overwhelmed. I grew to love London, though, with its hustle and bustle. On July 7th, things didn’t seem any busier, louder, or more frantic than usual. Sirens wailed as we trudged to class. We had just settled down when a chaperone appeared at our classroom, panting. She and our teacher stepped into the hall. We weren’t overly concerned. But then we were ushered quickly from the classroom, down the street, and back into Ramsay Hall. We returned to our rooms and were told not to leave the floor. In bits and pieces we heard the story. The Tube. Bombs. Busses. Death. Though nothing appeared to be amiss from our windows, we knew that around the corner a bus had been blown to pieces, people hurt, and the city was scared. I wasn’t afraid until that night. After a day filled with alarms and uncertainty, the city was silent. It was the quiet before the storm, but the storm had already come. The city that had been so full of life was dead. Eventually I heard a hollow sound coming from the road below, accompanied by voices. Out my window I could see two men in suits chatting and kicking an empty bottle. Their voices echoed and filled the silence. The thunk of the bottle reverberated in my chest. Their inaudible conversation swam in my head. I realized then that the city was only momentarily dormant. I knew it would tentatively resurrect. I knew, too, how fragile life and peace were. At any instant they could be threatened, blown apart, and fall with a thunk to the ground.

Employee Relations Essay Example

Employee Relations Essay Example Employee Relations Paper Employee Relations Paper The Unitary perspective views the organisation as a team unified by a common purpose (Fox, 1996: 2), namely the success of the organisation. This perspective views all the people in the organisation as part of one big team. Unitarists view everyone within the organisation as part of one team with one loyalty structure. This immediately says that there are no barriers between different groups and departments which could lead to poor communication and animosity, which would go against the notion of common values and common goals as that would not be advantageous to the common goal, of the success of the organisation. The set of common goals and values that are put in place are there to try to create and maintain the order within the organisation, the common set of values and goals are important so that all of the employees are working in unison. This is important as it makes employees at the bottom of the organisation feel valued too as they have the same set of values and goals to achieve as the people at the top of the organisation. Unitarists believe that the sectional interest of the employees is important too however they are very much secondary to the general profitability and the success of the organisation. They see the states as an external agency which they can take their beliefs into. This means they that they believe the notion of the common values and goals should not be confined to organisations but to the nation so that we all have a set of common values which are in the national interest. One of the main factors for conflict within the organisation is the lack of communication and Unitarists see this as dysfunctional and counterproductive. The Unitarists believe that conflict is not inherent in employee relations as it does not make good sense for the organisation. They see conflict as an opposite to what they stand for because it is not structural and not organised, they see it as frictional as it can cause rifts and create different sub-cultures within an organisation which goes against their notion of the whole organisation working together as members of one team. Trade unions can also be seen a potential source of conflict as they are an external factor which are an intrusion to the organisation. They are viewed as not necessary within the organisation as they can create an alternative misplaced focus for some employees. The employee may see the trade union as part of the organisation thus placing their loyalty with them also, which could be tested if the trade union we unhappy with something and chose to strike. For this reason they are seen as an unnecessary external factor. The Pluralist perspective is just as the name suggests, they see organisations as constellations of different groups. The organisation is seen as multi-structured in terms of groups, leadership, authority and loyalty. A miniature democratic state composed of sectional groups with divergent interests over which the government tries to maintain some kind of dynamic equilibrium. The main groups within this perspective that find themselves at the opposite ends of the scales often are the workers and managers. This can be down to a number of issues such as pay, working conditions, bonuses and working hours and it is over issues like these that conflict often occurs. Pluralists believe that the interests of their employees compete with the organisations interest as there are always tensions over the price of labour and the levels of taxation. Trade unions are seen as helpful as they are seen as reflecting and regulation emergent conflicts between employees and the employer and they also help to defend the position of the employees so on their behalf at least they are seen as legitimate. The Pluralist view of conflict differs vastly to that of the Unitarists who believe that conflict is fractural, not structural and avoidable, the Pluralists believe the conflict is inherent within the employee relationship. They believe this because they acknowledge the differences between different employees and different groups within the organisation. Whereas Unitarists try to make the whole organisation into one team Pluralists acknowledge the different groups within an organisation and understand that at times they will not see eye to eye and their interest may differ. The answer to this conflict is to for the different employees and groups to not dwell on the problems and concentrate on resolving their differences and work together for the good of the business. This is how Pluralist try to maintain the order, with the management of conflict in place of trying to pretend it doesnt exist or giving up on trying to resolve it, like Unitarists and Marxists. Pluralists see conflict as something constructive on occasions as it can indicate times when things need to be changed in the organisation and it can indicate differences that need to be resolved. The Marxists perspective is one based on conflict. Industrial and employee relations can only be understood as part of a roader analysis of (capitalist) society. In contrast to any implicit or explicit assumptions about a balance of power in the industry, Marxists emphasise the asymmetry of power between the employer and employee. Marxists see the role of employees as sellers of their labour and employers as exploiters of that labour. The whole Marxist perspective is based on the proletariat and the bourgeoisie and how the bourgeoisie have with the help of capitalism kept the proletariat down. The different firms in an organisation are a reflection of society and the class divide. Marxist believe there are structured inequalities within organisations that are there to maintain the status quo and that any worker resistance is systematically suppressed by the powers of the state. The interests of the employees conflict with the employer, even the managers who perceive themselves as higher up than the workers and identify with the employers in fact they seen in the same light as the workers at the bottom Marxists believe. Trade unions are seen as a product of class conflict and are locked in antagonistic co-operation (Hyman) with capitalism. There is little need for order within the Marxist perspective as the conflict is structural and is necessary to that end they believe conflict and constant and is inherent within the employee relationship, more so than the Pluralists. They see conflict as endemic and ultimately inevitable and any type of management, team working or resolution of hostilities is just a temporary fix. Ultimately Marxists believe the only way resolve the conflict would be the abolition of capitalism. The Marxist view on the state is that it is an agent of capitalism and acts in its interest, as the organisations who are profitable are good for the economy as they are paying taxes and as long as they are doing that they maintain the status quo and the state will not want to change anything for fears of a revolution. In conclusion conflict within the employee relationship can be inherent dependant upon your view point. Unitarists believe that conflict is non structural and frictional and try to limit it, however the conflict could occur within the actually employee as they may feel they have to ignore or keep quiet about things which may harm the togetherness of the employees. The Unitarist perspective can be seen as a perspective with an omnipotent management who exercise total and unilateral control of an organisation through stereotypical integration of unilateral management control of employment relationship. Unitarist see employee relations as a very important aspect. At the other end of the scale the Marxist perspective is a broad theory that blames society and capitalism for the conflict within the employee relationship through structured inequalities and the glass ceiling. They see the field of employee relations as a waste of time because in fact there is no relations as the workers are just being exploited by the employers, the state and capitalism. Many disregard the Marxist perspective as it is a very old theory and believe it to have been more meaningful during the industrial revolution, although it still does have a strong following by workers who feel suppressed by work and the state. The Pluralist perspective in some regards sits in the middle of the Unitarists and Marxists perspectives as it does believe that conflict is inherent in the employment relationship however it believes that the conflict can be resolved by management. This may be the best compromise as many organisations use the pluralist perspective over the ideal Unitarist perspective and the conflict driven Marxist perspective.

Abuse in the Novel Beloved

Many of the characters from the novel Beloved suffered extreme abuse. Sethe, an independent mother, was no exception to the abuse. Sethe survived through many different accounts of mistreatment. The school teacher’s nephews made Sethe suffer the cruelest oppression. They held her down against her will, while she was pregnant, and brutally stole the milk that her body was producing for her child. This is the worst pain for Sethe because, besides the obvious obtrusions, she feared she would not be able to provide for her baby after it was born. A mother’s worst fear is being unable to provide for her children and this is the fear they instilled in her. This was not the end of the violence toward Sethe from these[insert a word that means a group of abusers here]. When the school teacher founds out that Sethe tells of the mistreatment she suffered because of his nephews he orders them to whip her. Sethe is brutally beaten by this group of young men. The result of the merciless beaten is a form of large scars that shape a tree on Sethe’s back. The tree may be a symbol of a family tree, and in Sethe’s case an incomplete family tree. Sethe’s family tree is incomplete because she killed her daughter, Beloved. The ghost of Sethe’s murdered daughter, Beloved, haunts the house where Sethe and the rest of her family live. The ghost torments them enough to drives away Sethe’s two sons, Howard and Buglar. Sethe undergoes torment from almost every possible angle but she refuses to run away any more.

Define hero. Why does our society insist upon elevating people to the Essay

Define hero. Why does our society insist upon elevating people to the rank of hero Is John Bradley a hero despite his insistence that he was not - Essay Example James Bradley writes the book after stumbling upon a letter written by his father John Bradley to his parents describing the event as one of the happiest moments of his life (Bradley & Powers 4). The letter caused John to embark on a research that resulted in the book. John Bradley as the corpsman got tasked with trying to save the lives of the marines who fought the bloody battles in the field. As one of the three surviving men, John struggled to return and live a normal life as possible by choosing to become a funeral director and raise his family. John Bradley’s participation in the flag raising and war is in every angle a mark of true heroism despite his insistence that he was not. John Bradley should be viewed and elevated to hero status as a result of his show of courage and sacrifice in representing his country in a risky and bloody battle that would have resulted in his death. Upon the death of his little sister Mary Ellen, Bradley enlisted into the navy as a funeral director with the hope of evading land battle. A quote from the book summarizes the sacrifice that was undertaken by these flag-raisers â€Å"behind them, in safe America, Bing Crosby sang of a white Christmas, just like the ones he used to know. Ahead lay a hot island of black sand, where many of them would ensure a long future of Christmases in America by laying down their lives† (Bradley & Powers 122). This proves the sacrifice that Bradley along with other participants of the war undertook to ensure the greater good of a future America. This show of devotion in representing his country in the slightest way possible shows that he was ready to die for his country. Not many people are willing to undertake such an act of heroism. To knowingly place one’s life under the direct threat of death requires guts, spirit, and strong will from an individual. To display such character often calls for unconventional thinking and acting.

Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Essay Example 450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase its market share by coming up with new products, which can best serve the low income earners. John Lewis will come up with low-priced differentiated products. United Kingdom’s retail market is dominated by six huge retailers who account for 60 percent of all goods sold in the region (Board Bia, 2012, p. 3). As a result, this market is extremely competitive. This market is fast moving and at the vanguard of initiatives. Because of the continuous changes in the market, John Lewis has developed exceptional points of difference to attract new patrons and entice the existing customers to s pend more (Capon and Hulbert, 2007, p. 345). Any departmental store or a supermarket is considered John Lewis’s competitor. ... Mark and Spencer is also a chief retailer in United Kingdom with more than seven hundred stores across United Kingdom and more than three hundred in other nations. Its products are luxury food items and clothing. It is the biggest retailer and controls 24 percent of the market (Board Bia, 2012, p. 5-7). Because of the intense competition John Lewis has developed exceptional points of difference to attract new patrons and entice the existing customers to spend more. The Buying Process of the Targeted Customers The buying process involves numerous activities by both customers and the company personnel. John Lewis has majored in customer service, which has made its profits grow over the past few months (John Lewis, 2012). Therefore, this process starts from the point where the customer recognizes his or her need or becomes aware of his or her problem (Lamb et al, 2009, p. 224). This may be the need for a new cloth, new phone, new car insurance or body cream. After identification of the need, the customer sets his or her quest for information on the products that can adequately satisfy his or her needs (Lamb et al, 2012, p. 256). This is adequately assisted by the internet which provides a wide range of information of the products available that can satisfy the need. John Lewis has stand-by personnel on the internet ready to assist consumers seeking information on a product or a service (John Lewis, 2012). John Lewis deals with numerous products. Therefore, the customer is provided with all the information on the available products in the market. The company personnel are expected to entice the customers into buying the product (John Lewis, 2012). As according to Brassington and Pettit (2006, p. 346-50), after the customer acquires all the